While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
eBook - PDF
Packaging the Brand
The Relationship Between Packaging Design and Brand Identity
- 212 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Packaging the Brand
The Relationship Between Packaging Design and Brand Identity
About this book
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Information
Table of contents
- Cover
- Title page
- Copyright
- Contents
- Introduction
- How to get the most out of this book
- The ‘packaged’ brand
- Research and concept
- Design approaches
- Form and elements
- The future
- Conclusion
- Contacts and credits
- Glossary of terms
- Index
- Acknowledgements
- Working with ethics
- Back Cover
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Yes, you can access Packaging the Brand by Gavin Ambrose,Paul Harris in PDF and/or ePUB format, as well as other popular books in Design & Graphic Design. We have over 1.5 million books available in our catalogue for you to explore.