- 344 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
The Essential Guide to Business for Artists and Designers
About this book
This second edition of the best-selling, comprehensive handbook The Essential Guide to Business for Artists and Designers will appeal to a wide range of artists, makers, designers, and photographers looking to set up and establish an arts practice or design business within the visual arts and creative industries.
With fully revised content, three new chapters, and profiles of contemporary artists and designers from around the world, this guide leads the reader through the most important aspects of setting up and growing a profitable enterprise.
Providing the vital knowledge and tools to develop a vision and achieve business growth, topics include:
- Building networks and successful negotiation tactics
- Promoting an engaging social media presence
- Business planning and money management
- Overview of legal, tax and intellectual property issues
- Setting up a website and trading online
- Exploiting innovation and future trends
As well as specially tailored enterprise exercises and useful diagrams, this latest edition features apt quotations and indispensable resources including an extensive glossary and a list of key professional bodies and organisations based in the UK, USA, Canada, Australia and South America.
This handbook is printed in a dyslexic-friendly font and includes new illustrated mind maps and colour pictures throughout.
With fully revised content, three new chapters, and profiles of contemporary artists and designers from around the world, this guide leads the reader through the most important aspects of setting up and growing a profitable enterprise.
Providing the vital knowledge and tools to develop a vision and achieve business growth, topics include:
- Building networks and successful negotiation tactics
- Promoting an engaging social media presence
- Business planning and money management
- Overview of legal, tax and intellectual property issues
- Setting up a website and trading online
- Exploiting innovation and future trends
As well as specially tailored enterprise exercises and useful diagrams, this latest edition features apt quotations and indispensable resources including an extensive glossary and a list of key professional bodies and organisations based in the UK, USA, Canada, Australia and South America.
This handbook is printed in a dyslexic-friendly font and includes new illustrated mind maps and colour pictures throughout.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access The Essential Guide to Business for Artists and Designers by Alison Branagan in PDF and/or ePUB format, as well as other popular books in Art & Art & Business. We have over one million books available in our catalogue for you to explore.
Information
Making
Creativity
Pay
23
The
importance
of
planning
and
preparation
If
you
are
currently
studying
at
college
in
either
your
second
or
third
year,
it’s
advisable
to
plan
your
own
marketing
campaign
as
a
group
effort.
If
you
are
in
your
third
year,
it’s
wise
to
have
a
meeting
in
the
October
before
your
summer
degree
show.
It’s
best
to
start
at
least
eight
months
before
any
kind
of
showcasing
event,
whether
a
degree
show
or
other
exhibition
in
a
gallery
or
design
fair.
The
earlier
you
start
contacting
the
media,
clients
or
potential
employers
the
better.
It’s
still
possible
to
do
a
reasonable
amount
of
promotion
two
to
three
months
before
a
show,
especially
via
social
media,
but
it’s
unlikely
that
you
will
gain
any
magazine
features
in
the
large-circulation
style
monthlies
or
design
periodicals
within
such
a
short
timeframe.
For
example,
a
June
issue
is
likely
to
be
printed
in
the
first
week
of
April
or
even
earlier.
A
mini
marketing
plan
and
tips
appear
in
Chapter
7.
Don’t
just
rely
on
others
to
do
the
marketing
for
you.
Even
if
you
are
working
in
a
team,
no
one
but
yourself
will
have
your
best
interests
in
mind.
A
degree
show
at
Central
Saint
Martins,
London
©
John
Sturrock,
2013
Table of contents
- TABLE OF CONTENTS
- Foreword
- Acknowledgements
- Introduction
- Chapter 1 - Making creativity pay
- Chapter 2 - How to make a living
- Chapter 3 - Overview of business start-up
- Chapter 4 - Money management
- Chapter 5 - Business planning
- Chapter 6 - Building networks
- Chapter 7 - Self-promotion
- Chapter 8 - Funding and sponsorship
- Chapter 9 - Creative crimes
- Chapter 10 - Confidence and negotiation tactics
- Chapter 11 - Records, tax and basic bookkeeping
- Chapter 12 - Websites, blogs and social media
- Chapter 13 - Innovation and future trends
- Chapter 14 - Ideas for growth
- Appendix 1: Business knowledge exercises
- Appendix 2: Answers to the costing and pricing quiz in Chapter 4
- Glossary
- Useful organisations
- Quotation credits
- Index