Management of hospital communication
eBook - ePub

Management of hospital communication

  1. 153 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Management of hospital communication

About this book

Communication is an essential topic to be discussed in the context of hospital management, as it is the common thread connecting all actors within the complex system of healthcare. Indeed, health is dedicated to the care of people, by people. In this sense, all care, management, and support processes are interconnected through verbal and non-verbal mediation conducted by people, via technology or not. By organizing communication management into three main steps – strategic, organizational, and institutional, J. Antônio Cirino helps to formalize knowledge regarding best practices and communication solutions. He suggests tools and concepts helping to diagnose the different scenarios and resources available in any type of setting to improve the communication strategy. "Management of Hospital Communication" is a strong contribution to the important topic of communication. Mr. Cirino's book connects the fundamental knowledge of communication sciences to the practical application in the health sector for hospital management and should be a valuable read to organizational leaders from around the globe. Ronald Lavater CEO - Chief Executive Officer IHF – International Hospital Federation

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Information

Publisher
Editora Appris
Year
2021
Edition
1
eBook ISBN
9786525015804
Topic
Social Sciences
Subtopic
Sociology
Index
Social Sciences

Table of contents

  1. INTRODUCTION - Manage communication in hospitals
  2. STRATEGIC COMMUNICATION
  3. 1 - Identity
  4. 2 - Stakeholders
  5. 3 - Structure
  6. 4 - Quality and safety
  7. ORGANIZATIONAL COMMUNICATION
  8. 5 - Institutional bulletin
  9. 6 - Bulletin board
  10. 7 - Indoor TV
  11. 8 - Events and actions
  12. 9 - Hospital Radio
  13. INSTITUTIONAL COMMUNICATION
  14. 10 - Press relations
  15. 11 - Advertising and marketing
  16. 12 - Institutional magazine
  17. 13 - Website
  18. 14 - Social media
  19. 15 - Mobile
  20. CONGRATULATIONS
  21. REFERENCES

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Yes, you can access Management of hospital communication by J. Antônio Cirino in PDF and/or ePUB format, as well as other popular books in Social Sciences & Sociology. We have over 1.5 million books available in our catalogue for you to explore.