eBook - ePub

The Figure of the Author in a Global Context

Name: The Figure of the Author in a Global Context
ISBN: 9786559567478

a case study of Gabriel García Márquez and his authorial brand

Raphaele Freire Limas,

80 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Figure of the Author in a Global Context

a case study of Gabriel García Márquez and his authorial brand

Raphaele Freire Limas,

About this book

Throughout the history of the publishing industry, the figure of the author has undergone major transformations. The modernization and development of consumer societies enabled the marketing and promotion of authors as true brands. The purpose of this book is to analyze the life and work of Gabriel García Márquez and how, through the promotion mechanisms used by the publishing industry, his name became a global brand. This book also explores the impacts that García Márquez's role, as a post-colonial author and exponent of magical realism in Latin America, generated for his recognition inside and outside the continent.

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Yes, you can access The Figure of the Author in a Global Context by Raphaele Freire Limas in PDF and/or ePUB format, as well as other popular books in Literature & Literary Criticism. We have over one million books available in our catalogue for you to explore.