Extraordinary PR, Ordinary Budget

Jennifer R Farmer

• Publisher: Berrett-Koehler Publishers
• Year: 2017
• ISBN:
  9781626569959
• Topic: Personal Development
• Subtopic: Personal Success

Low Cost, High Impact!Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations. Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.

INDEX

Abdullah, Khalil, 37

Advancement Project, x, 78

communications campaigns, 6, 20

core issues, 96

litigation, 34–35, 73

media conference calls, 6, 120

persons involved with, 6, 22, 58, 73, 78, 90

pitching stories and, 95, 96

publications, 96, 113, 120

school disciplinary policies and, 20–22, 25, 96, 120

voting rights, barriers to voting, and, 5, 6, 34–35

Allen, Kevin, 117–118

Alpha Dog story(ies)

challenging harmful, 10–11

communicating your, 8–13

overview, 9

Ambrogi, Drew, 45–46

American Legislative Exchange Council (ALEC), 4–5

Apologies, 130–132

Balogun, Jumoke, 142–143

Barber, William J., II, 47, 61–65, 77, 115, 143

Forward Together Moral Movement and, 7, 65, 143

Moral Monday protests and, 7, 8, 64f, 77, 78, 115, 143, 153n4

North Carolina State Conference of the NAACP and, 76, 153n4

overview, 47

Belin, Marty, 51–52, 52f, 78

Belton, Danielle, 80, 118

Bennett, Bo, 66

Big, thinking, 40–41

Big-picture thinking, 41, 61

Blogging, 85

Bold, being, 42–43

Brown, Les, 41

Burnout, preventing, 141

Burns, Mark, 119

Bush, George W., 124

Butland, Dale, 12, 17–18

Byers, Dylan, 33

Call/pitch lists, weekly developing, 106–109

purpose of, 106

Card, Andrew, 124

Cave, Jeralyn, 71

CCRR framework, 86, 92, 94

Chan-Kent, Hilary, 118

Charlton, John, 87

Colburn, Bruce, xi

Coles, David, 37

Color of Change, 4, 5

Communications

acknowledging all, 55–56

for mission-driven organizations, 2–8

scope of the term, 1

and your seat at the table, 13–15

Communications team integrated in strategic discussions, 13

Communicators, 13–14, 19

Confidence Code, The (Kay and Shipman), 138

Contacting the media, 28–34

Cooke, Jessica Thomas, 118

Creativity, xiv–xv, 36–38, 97, 105, 113–114. See also specific topics

in action, 46–52

and challenging oneself to conceive, 38–40

in developing weekly call/pitch lists, 108–109

digital media and, 116–117

and implementation, 43–46

in organizing and facilitating engaging ...