Emerging Trends, Threats and Opportunities in International Marketing

What Executives Need to Know

Michael R. Czinkota, IIkka Ronkainen

• Publisher: Business Expert Press
• Year: 2009
• Print ISBN:
  9781606490358
• eBook ISBN:
  9781606490365
• Topic: Business
• Subtopic: International Business
• Index: Business

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.

Table of contents

• Emerging Trends, Threats, and Opportunities in International Marketing
• Preface
• List of Contributors
• Chapter 1: Freedom and International Marketing: Janis Joplin’s Candidacy as Patron of the Field
• Chapter 2: A Forecast of Globalization, International Business, and Trade: Report From a Delphi Study
• Chapter 3: The Policy Gap in International Marketing
• Chapter 4: Export Promotion: A Framework for Finding Opportunity in Change
• Chapter 5: An Analysis of the Global Position of U.S. Manufacturing
• Chapter 6: Have Lunch or Be Lunch: Smaller Firms Thrive in Vulnerable Markets
• Chapter 7: Export Strategies and Performance of Firms From Emerging Economies: Evidence from Brazil, Chile, and Mexico
• Chapter 8: Strategic Alliances in Emerging Latin America: A View from Brazilian, Chilean, and Mexican Companies
• Chapter 9: Marketing’s Contribution to the Transformation of Central and Eastern Europe
• Chapter 10: Three Dimensional: The Markets of Japan, Korea, and China Are Far From Homogeneous
• Chapter 11: Global Sourcing Strategy and Sustainable Competitive Advantage
• Chapter 12: Outsourcing, Performance, and the Role of E-Commerce: A Dynamic Perspective
• Chapter 13: Outsourcing Service Activities: Gaining Access to New Ideas and Flexibility Will Allow Service-Buying Firms to Remain Competitive
• Chapter 14: An Evolutionary-Stage Model of Outsourcing and Competence Destruction: A Triad Comparison of the Consumer Electronics Industry
• Chapter 15: The Overlooked Potential for Outsourcing in Eastern Europe
• Chapter 16: How to Be an Outsourcing Virtuoso
• Chapter 17: The Brand Challenge: Are Global Brands the Right Choice for Your Company?
• Chapter 18: Spanning the Globe: Winning Over the Antiglobals
• Chapter 19: The Effects of Terrorism on International Marketing
• Chapter 20: Taking a Calmer View: The Financial Sector’s Prospects in the Wake of Crisis May Be Better Than You Think
• Chapter 21: Evolution on the Global Stage: Their Raw Potential Is Clear, but Chinese Companies Will Have to Master the Imperatives of “Soft Power” to Reach the Next Level of International Growth
• Chapter 22: Going From Global Trends to Corporate Strategy: Will Your Business Catch Them Before They Catch It?
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