eBook - ePub

Take Your Company Global

Name: Take Your Company Global
Author: Nataly Kelly

The New Rules of International Expansion

Nataly Kelly,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Take Your Company Global

The New Rules of International Expansion

Nataly Kelly,

About this book

If you're on the internet, you're already global. Now, get access to an innovative data-driven model for profitably expanding the international presence you already have. Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement: MA: market availability-the size of the market opportunity within a given country RA: real-time analytics-data indicating how your company is currently performing in that market CA : customer addressability-the measure of your company's ability to address the market, no matter its size The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.

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Yes, you can access Take Your Company Global by Nataly Kelly in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.