Simply Put
eBook - ePub

Simply Put

Why Clear Messages Win—and How to Design Them

  1. 208 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Simply Put

Why Clear Messages Win—and How to Design Them

About this book

Stop complicating everything! Create simple messages that are more powerful, more memorable, and win people over. Simply Put is a modern exploration of the simplicity principle for anybody who needs to sell stuff or persuade others. This book is a splash of cold water, designed to wake up entrepreneurs, C-suite executives, and marketing pros who have something they need to tell the world but just can't quite connect the dots. With this book, we're all better marketers. So why does simple win? And how do we get simple? The award-winning marketing entrepreneur behind New York Times best-selling authors and notable campaigns such as I Love NY provides answers and tools to simplify messages in this practical guide. From Yes We Can to Just Do It, regardless of if they're trying to get your dollars, your votes, or just your thoughts, effective messages share one thing they're simple. Being able to tell your story clearly and effectively is the winning skill for the next generation of entrepreneurs and leaders.

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Yes, you can access Simply Put by Ben Guttmann in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Preface
  7. Introduction: Why Simple?
  8. Part 1: Why Simple Wins
  9. Part 2: How to Get Simple
  10. Conclusion: What’s Next?
  11. Notes
  12. Resources
  13. Acknowledgments
  14. Index
  15. About the Author