The Art of Leadership through Public Relations
eBook - ePub

The Art of Leadership through Public Relations

The Future of Effective Communication

Patrik Schober

  1. 196 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Art of Leadership through Public Relations

The Future of Effective Communication

Patrik Schober

Book details
Table of contents
Citations

About This Book

The pandemic, the war in Ukraine and the increasing pace and impact of climate change have brought significant new challenges to leaders of nations, organizations, and professions. These events have changed the way we work, trade and live our lives. They have also changed the expectations on how our leaders must communicate. Stakeholders now expect leaders to have a clear and transparent position on all the key areas that matter most to them.

The Art of Leadership through Public Relations: The Future of Effective Communication is designed to address those changed expectations by asking the questions that communications professionals and industry leaders will need to be able to answer in the next 20 years. Public Relations expert Patrik Schober has assembled a cadre of icons of the PR industry who act as part expert and part futurologist, to provide expert advice and enable leaders to be prepared to meet their most important communications and business challenges.

The Foreword of the book is written by Francis Ingham, Director General of the PRCA, and Chief Executive of the International Communications Consultancy Organisation.

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Information

Publisher
Emerald Publishing Limited
Year
2023
ISBN
9781837536320
Topic
Business
Subtopic
Business Communication
Index
Business

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Dedication
  5. Contents
  6. About the Author
  7. Foreword
  8. Acknowledgements
  9. Introduction
  10. 1. What Will an Authentic Communicator Look Like in the Future?
  11. 2. How Will Organizations Gain the Most Credibility in the Future?
  12. 3. Is Journalism the Next Big Thing?
  13. 4. How Do You Ensure That You Use the Most Effective Communication Channels to Achieve Leadership?
  14. 5. How Will You Ensure Every Cent You Spend Turns Into a Leadership Dollar?
  15. 6. How to Satisfy Stakeholders’ Desire to Save the World?
  16. 7. How to Make Your Workplace So Inspiring That It Attracts and Retains the Best Talent?
  17. 8. How Will AI Change Your Potential for Leadership?
  18. 9. Which Processes Will You Need to Change or Eliminate to Deliver More Value With Less Effort?
  19. Conclusion: True Communications Professionals Will Help Prepare Their Organisation to Lead in the Future
  20. Appendices
  21. Index