Tourism Innovation in the Digital Era
eBook - ePub

Tourism Innovation in the Digital Era

Big Data, AI and Technological Transformation

  1. 212 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Tourism Innovation in the Digital Era

Big Data, AI and Technological Transformation

About this book

Digitalization and artificial intelligence are increasingly influencing modes of travel planning, exploration of new destinations, and promotion of them. The potential of new technologies to completely overhaul the tourism and hospitality industry is emerging; new generations of tourists will have radically different expectations and requirements in relation to today's tourists. The sharing economy and the experience economy strongly influence the creation of new business models in tourism. Many low-income economies can potentially benefit from this digital transformation and others are at risk of being left behind if they fail to embrace this moment.

To explore how and why, ten chapters are presented here in Tourism Innovation in the Digital Era, ranging from topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups. Providing multidisciplinary approaches, readers will learn more about the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.

The book series New Perspectives in Tourism and Hospitality Management positions organizational change and behavior in the tourism and hospitality sector at its heart, providing interdisciplinary research in this field and joining the areas of organizational studies and tourism/hospitality management.

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Yes, you can access Tourism Innovation in the Digital Era by Marco Valeri in PDF and/or ePUB format, as well as other popular books in Business & Business Development. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Emerald Publishing Limited
Year
2023
Print ISBN
9781837971671
eBook ISBN
9781837971688
Topic
Business
Subtopic
Business Development
Index
Business

Table of contents

  1. Cover
  2. Series Editor
  3. Title
  4. Copyright
  5. Table of Contents
  6. List of Figures and Tables
  7. List of Contributors
  8. Preface
  9. Chapter 1 The Importance of Big Data Analysis: Developing Neuromarketing in Tourism Industry
  10. Chapter 2 The Contribution of Artificial Intelligence in the Chinese Tourism Industry
  11. Chapter 3 An Overview of Research on Tourism 4.0 and Smart Tourism: A Visualization Analysis
  12. Chapter 4 Crises and Resilience in the Age of Digitalization: Perspectivations of Past, Present and Future for Tourism Industry
  13. Chapter 5 Corporate Social Responsibility as a Competitiveness Factor in Hotels in Latin America
  14. Chapter 6 The Role of Digital Transformation on Women Empowerment for Rural Areas: The Case of Turkey
  15. Chapter 7 Staycation Makers' Motivation and Their Preference for Robot/AI-Assisted Products and Services: Some Observations From Hanoi, Vietnam
  16. Chapter 8 The Development and Management of Slow Tourism Through the ā€˜Intangible Cultural Heritageā€™
  17. Chapter 9 Public Policies for the Digital Transformation of the Tourism Industry Within the EU Tourism Transition Pathway: A Comparative Analysis
  18. Index