eBook - ePub

Revolução da internet

Name: Revolução da internet
ISBN: 9786553871588

Perfilamento e microtargeting nas relações de consumo

José Luis Bolzan de Morais,

Thainá Penha Pádua,

192 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Revolução da internet

Perfilamento e microtargeting nas relações de consumo

José Luis Bolzan de Morais,

Thainá Penha Pádua,

About this book

A obra tem como objetivo verificar como o atual capitalismo de consumo tem sido estruturado após a virtualização do mercado, em meio à busca incessante pelo novo ativo financeiro – os dados pessoais. O ponto de partida é a análise da forma em que o Estado capitalista foi significativamente transformado pela revolução tecnológica. Na sequência, são investigadas as nuances das relações de consumo no ambiente digital, o que envolve o estudo do desenvolvimento da Inteligência Artificial aplicada aos produtos e serviços utilizados diariamente pelos consumidores. Ao final, busca-se refletir sobre como a construção de perfis digitais dos consumidores e o uso do microtargeting têm impactado diversos direitos relacionados à liberdade de escolha e invasões à privacidade.

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Yes, you can access Revolução da internet by José Luis Bolzan de Morais,Thainá Penha Pádua in PDF and/or ePUB format, as well as other popular books in Law & Consumer Law. We have over one million books available in our catalogue for you to explore.