eBook - ePub
Strategic Communication
Campaign Planning
James Mahoney
This is a test
Share book
- 278 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Strategic Communication
Campaign Planning
James Mahoney
Book details
Table of contents
Citations
About This Book
Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues.
This thoroughly revised third edition includes:
-
- New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations;
-
- New discussion questions on important aspects of campaign planning;
-
- Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy;
-
- In Theory panels that highlight key theories and demonstrate important links between theory and practice
Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.
Frequently asked questions
How do I cancel my subscription?
Can/how do I download books?
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
What is the difference between the pricing plans?
Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.
What is Perlego?
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Do you support text-to-speech?
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Is Strategic Communication an online PDF/ePUB?
Yes, you can access Strategic Communication by James Mahoney in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Relaciones públicas. We have over one million books available in our catalogue for you to explore.