eBook - ePub

Sustainable Crowdfunding

Name: Sustainable Crowdfunding
ISBN: 9781000898552

Research-Based Analysis for Communication Campaigns

Adam Pope,

Adam R. Pope,

202 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Sustainable Crowdfunding

Research-Based Analysis for Communication Campaigns

Adam Pope,

Adam R. Pope,

About this book

This book analyzes the communication and writing strategies necessary to craft and maintain ongoing crowdfunding campaigns to support businesses, nonprofits, artists, and others.

Drawing on theory from technical communication and user experience, as well as mixed methods research, and text mining, this book takes an evidence-based approach to understanding the successes and failures of crowdfunding campaigns. It examines campaigns across a range of platforms, including Kickstarter, GoFundMe, IndieGoGo, and Patreon. The book breaks down successful exemplar campaigns that have proven long-term success to show what has worked and why, giving readers a solid foundation to research and create a campaign of their own.

Sustainable Crowdfunding serves as a supplemental text for courses in technical and professional communication, user experience, communication research methods, and digital marketing, and will be of interest to both communication scholars and advanced crowdfunding professionals. Online interactive tools for qualitative and quantitative analysis are available at https://rhetoricaldata.com. A stop word appendix for the book can be accessed at www.routledge.com/9781032312736

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Yes, you can access Sustainable Crowdfunding by Adam Pope,Adam R. Pope in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over one million books available in our catalogue for you to explore.