eBook - ePub

Big Brands Are Watching You

Name: Big Brands Are Watching You
ISBN: 9780520387089

Marketing Social Justice and Digital Culture

Francesca Sobande,

201 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Big Brands Are Watching You

Marketing Social Justice and Digital Culture

Francesca Sobande,

About this book

How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.

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Yes, you can access Big Brands Are Watching You by Francesca Sobande in PDF and/or ePUB format. We have over one million books available in our catalogue for you to explore.