
- 240 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
FINALIST: Next Generation Indie Book Awards 2024 - Education/Academic Non-Fiction
Be Data Analytical is the book organizations and individuals need to understand how to truly use analytics to turn data into valuable insights and drive smarter decision making.
Data needs analytics to turn it into value and for organizations to be truly data-driven, they need to use analytics correctly. However, most organizations do not move beyond the first, most rudimentary stage of analytics. They miss out on the powerful insights and opportunities available with all the four levels of analytics: descriptive, diagnostic, predictive and prescriptive. Be Data Analytical reveals how to supercharge data value through all the four levels of analytics, bringing data to life and enhancing data-driven decision making.
Be Data Analytical examines each of these four levels of analytics in-depth: what they are, why they matter, how they can be used strategically and how they can be implemented. The book also explores how individuals and organizations can improve their skills and performance in each of these areas. Written by a global trailblazer in the world of data literacy, the book shows professionals, managers, leaders and organizations how to use analytics for the successful and strategic conversion of data into value, insight and action.
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Information
Table of contents
- About the author
- Acknowledgments
- Preface
- Introduction
- Part One Data and analytics
- 1 Defining data and analytics
- 2 Defining the four levels of analytics
- 3 The power of analytics in decision making
- Part Two The four levels of analytics: define, empower, understand and learn
- 4 Descriptive analytics
- 5 How are descriptive analytics used today?
- 6 How individuals and organizations can improve in descriptive analytics
- 7 Diagnostic analytics
- 8 How are diagnostic analytics used today?
- 9 How individuals and organizations can improve in diagnostic analytics
- 10 Predictive analytics
- 11 How are predictive analytics used today?
- 12 How individuals and organizations can improve in predictive analytics
- 13 Prescriptive analytics
- 14 How are prescriptive analytics used today?
- 15 How individuals and organizations can improve in prescriptive analytics
- Part Three Bringing it all together
- 16 Using all four levels of analytics to empower decision making
- Conclusion
- Index