Contemporary Business
eBook - PDF

Contemporary Business

  1. 654 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Contemporary Business

About this book

Enable students to evaluate and provide solutions to today's global business challenges and thrive in today's fast-paced business environment. Rooted in the basics of business, Contemporary Business, 4th Canadian Edition provides students a foundation upon which to build a greater understanding of current business practices and issues that affect their lives. Written with attention toward global technology trends, and Environmental, Social, and Governance (ESG), Contemporary Business, 4th Canadian Edition encourages learners to grow and leverage intercultural aptitude, real-world problem-solving, and data analytics skills.

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Key takeaways

AI-Generated Insights
Insight 1

Analyze the fundamental economic principles, global market dynamics, and ethical responsibilities that shape contemporary business environments, including various forms of business ownership and entrepreneurial ventures.

Insight 2

Apply management, human resource, and production strategies to optimize organizational performance, integrating technology and effective communication for operational efficiency and team collaboration.

Insight 3

Formulate customer-driven marketing, product, and pricing strategies, including e-commerce applications, and manage financial resources through accounting principles and financial systems to achieve business objectives.

Information

Publisher
Wiley
Year
2023
eBook ISBN
9781119905790
Edition
4
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. About the Authors
  5. Preface
  6. Acknowledgements
  7. Brief Contents
  8. Contents
  9. Chapter 1: The Changing Face of Business
  10. Chapter 2: Economic Challenges Facing Business Today
  11. Chapter 3: International Business and Competing in World Markets
  12. Chapter 4: Business Ethics and Social Responsibility
  13. Chapter 5: Small Business and the Legal Forms of Business Ownership
  14. Chapter 6: Entrepreneurship and Starting a Business
  15. Chapter 7: Management, Leadership, and the Internal Organization
  16. Chapter 8: Human Resource Management: From Recruitment to Labour Relations
  17. Chapter 9: Top Performance through Empowerment, Teamwork, and Communication
  18. Chapter 10: Production and Operations Management
  19. Chapter 11: Using Technology to Manage Information
  20. Chapter 12: Customer-Driven Marketing
  21. Chapter 13: Product and Distribution Strategies
  22. Chapter 14: Promotion and Pricing Strategies
  23. Chapter 15: Trends in E-Commerce
  24. Chapter 16: Understanding Accounting and Financial Statements
  25. Chapter 17: The Financial System
  26. Chapter 18: Financial Management
  27. Appendix A: Comprehensive Case Study: Beau’s All Natural Brewing Company
  28. Appendix B: Business Law
  29. Appendix C: Insurance and Risk Management
  30. Appendix D: Personal Financial Planning
  31. Appendix E: Developing a Business Plan
  32. Appendix F: Careers in Contemporary Business
  33. Appendix G: Launching Your Career
  34. Company Index
  35. Subject Index
  36. EULA

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Yes, you can access Contemporary Business by Louis E. Boone,David L. Kurtz,Michael H. Khan,Brahm Canzer,Rosalie Harms,Peter Moreira in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.