Fare marketing nel Web3
eBook - ePub

Fare marketing nel Web3

NFT, DAO e DeFi

Stefano Pisoni, Arcangelo Caiazzo

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  1. 168 pages
  2. Italian
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Fare marketing nel Web3

NFT, DAO e DeFi

Stefano Pisoni, Arcangelo Caiazzo

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About This Book

Quante volte hai sentito parlare di NFT, criptovalute, blockchain, Web3? In questo libro gli autori condividono ciò che ogni giorno li entusiasma: l'uso delle principali innovazioni tecnologiche per fare marketing e comunicare. Il mondo va velocissimo e il contesto, di conseguenza, deve adeguarsi ai cambiamenti: devono cambiare le aziende, i brand, i marketer, perchÊ comunicare con i consumatori è ormai una priorità. Questo libro è una guida aggiornata e puntuale che aiuta a cogliere le opportunità di marketing: dopo una prima parte dedicata alla blockchain e al funzionamento delle criptovalute si passa al mercato degli NFT e alle principali collezioni NFT, per poi scoprire come lanciare un NFT, conoscere gli step per costruire una community NFT e impostare una strategia marketing e social vincente.

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Information

Publisher
Hoepli
Year
2023
ISBN
9788836012916
Topic
Crescita personale
Subtopic
Finanza a livello personale

Table of contents