Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential marketsākey steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers.
The Entrepreneur's Guide to Market Research is a must-have for anyone who wants to start or expand a business. This fact-filled, actionable book offers a step-by-step guide to researching and documenting the market potential of any product or service, something that is an essentialāand too-often overlookedāpart of constructing a workable business plan.
Author Anne M. Wenzel, herself a principal in a market research firm, takes entrepreneurs through the process of assessing such things as market size and growth, market trends and needs, emerging technologies, competition, and distribution patterns. She discusses types of market research and makes it clear what market research can and can't do to improve the chances of success. Finally, the book shows entrepreneurs how to document findings as part of a well-written business plan that will be invaluable for their own decision-making and can also be shared with potential partners, lenders, and investors.
- 184 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
The Entrepreneur's Guide to Market Research
Table of contents
- Cover
- Title
- Copyright
- Contents
- Acknowledgments
- Introduction
- 1. What Market Research IsāAnd Is Not
- 2. Typical Outline for a Business Plan Market Analysis
- 3. Types of Market Research
- 4. Developing a Demographic Profile
- 5. Researching Trends in Our Markets
- 6. Distribution and Spending Patterns
- 7. Estimating the Size and Growth of the Market
- 8. The Competition: Competitors, Emerging Trends, and Technologies
- 9. Exploratory Market Research
- 10. Putting It All Together
- 11. Fitting the Market Analysis into the Business Plan
- Appendix IāBusiness Plan Template
- Appendix IIāSample Market Analysis: The Yoga Market
- Index
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Yes, you can access The Entrepreneur's Guide to Market Research by Anne M. Wenzel in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over 1.5 million books available in our catalogue for you to explore.