Hablemos de employee advocacy en LinkedIn
eBook - ePub

Hablemos de employee advocacy en LinkedIn

La voz de los líderes, ejecutivos comerciales y empleados como embajadores de marca en las redes sociales y profesionales

Ariel Benedetti

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  1. 231 pages
  2. Spanish
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Hablemos de employee advocacy en LinkedIn

La voz de los líderes, ejecutivos comerciales y empleados como embajadores de marca en las redes sociales y profesionales

Ariel Benedetti

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About This Book

Hay una gran oportunidad para que las empresas impulsen el branding corporativo, potencien la marca empleadora y generen nuevos negocios, mediante la voz de sus propios embajadores de marca internos en las redes sociales: empleados, líderes, ejecutivos comerciales y colaboradores. En esta obra sin precedentes vas a descubrir el poder del employee advocacy en LinkedIn y las redes sociales, de la mano del autor bestseller de marketing digital, social selling y marca personal, más prolífero de Latinoamérica.Los empleados son la marca. Potenciar su marca profesional es una oportunidad. Hay empresas que han tomado la delantera, con iniciativas para amplificar el employee advocacy y otras que no.Esta lectura invita al diálogo y sienta en la misma mesa a líderes de Marketing, Recursos Humanos, Ventas, Comunicación y la Dirección General. Se trata de un tema de todos. Hablemos.

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Information

Publisher
Editorial Temas
Year
2023
ISBN
9789878387680
Edition
1
Topic
Negocios y empresa
Subtopic
Comunicación empresarial

Table of contents