eBook - PDF

Entry and Cooperative Strategies in International Business Expansion

Name: Entry and Cooperative Strategies in International Business Expansion
ISBN: 9780313004186

Yadong Luo,

328 pages
English
PDF
Available on iOS & Android

eBook - PDF

Entry and Cooperative Strategies in International Business Expansion

Yadong Luo,

About this book

Globalization provides firms with tremendous opportunities as well as daunting challenges. International expansion has become a pervasive and prominent strategic response to global economic dynamics for a large number of companies. The success of such expansion depends on several of entry and cooperative strategies. Dr. Luo provides conceptual backgrounds, analytical frameworks, managerial insights, and business guidance for a firm's international expansion efforts. He illustrates how (entry mode), when (timing), where (location), and what (industry). He elaborates on cooperative strategies such as partner selection, joint venture negotiation, control, cooperation, and termination. The book is written for international executives who are actively pursuing international market opportunities. It argues that managers need to formulate appropriate expansion strategies to achieve a sustainable and successful presence in the global marketplace. The book is also valuable for students and scholars of international business, global management, and strategic management.

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Yes, you can access Entry and Cooperative Strategies in International Business Expansion by Yadong Luo in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Negocios internacionales. We have over one million books available in our catalogue for you to explore.