eBook - PDF

Integrating Corporate Communications

Name: Integrating Corporate Communications
ISBN: 9780313035869

The Cost-Effective Use of Message and Medium

James L. Horton,

336 pages
English
PDF
Available on iOS & Android

eBook - PDF

Integrating Corporate Communications

The Cost-Effective Use of Message and Medium

James L. Horton,

About this book

Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines. He describes and reviews external and internal communication; examines human behavior in communicating; reviews corporate communication structure; and analyzes messages and media and shows how to get started toward cost-effective corporate communication. In 11 chapters, the book presents a look at corporate communications based on economic principles. Separate chapters examine the business environment and communication; corporate communication and strategy and reputation; corporate communication and the individual; corporate communication and messages; corporate communication and media; corporate communication and measurement; and corporate communication and business structure. A major resource for senior managers, strategists, and other communications specialists.

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Yes, you can access Integrating Corporate Communications by James L. Horton in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over one million books available in our catalogue for you to explore.