- 260 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Davidson discusses the reasons for antagonism within each industry, suggests ways for marketers to counter such criticism or to work around it given the restraints imposed, and explains how specific marketing practices can actually lead to increased hostility in the marketplace. This second edition features a new chapter on specific problems that each industry faces in online marketing, which has exploded in certain cases, especially in gambling and pornography. In addition, the new edition updates the legal environment in which each industry operates.
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Table of contents
- Contents
- Illustrations
- Preface
- 1 Introduction
- 2 Tobacco: Past and Present
- 3 The Alcoholic Beverage Industries
- 4 Handguns, Rifles, and Shotguns: The Firearms Industry
- 5 Gambling in America
- 6 The Business of Pornography
- 7 Target Marketing: Challenges and Consequences
- 8 Product Line Management in Socially Unacceptable Industries
- 9 Promotion Strategies: Media and Messages
- 10 Promotion Strategies: Symbols and Other Promotional Tools
- 11 The Internet
- 12 Problems in Pricing and Distribution
- 13 Public Affairs Strategies
- 14 Summing Up
- Index
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Yes, you can access Selling Sin by D. Kirk Davidson in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over 1.5 million books available in our catalogue for you to explore.