Social Media Playbook for Business

Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More

Tom Funk

• Publisher: Praeger
• Year: 2011
• Print ISBN: 9780313386268
• eBook ISBN: 9780313386275
• Edition: 1
• Topic: Informatique
• Subtopic: Applications de l'entreprise

This practical guide can help any business or organization make sense of the social media buzz and build a successful online community. Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans—or your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media. This guidebook begins by defining "social media, " "social networking, " and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver "amplifications, " and combating the "what now?" factor.

Table of contents

• Cover
• Contents
• Acknowledgments
• Chapter 1 Introduction
• Chapter 2 Getting Started—The Strategy
• Chapter 3 Getting Started—The Platforms
• Chapter 4 Taking It to the Next Level
• Chapter 5 Success Stories
• Chapter 6 Fails and Fiascos
• Chapter 7 The Future
• Chapter 8 Conclusion
• Appendix A: Glossary of Social Terms and Technologies
• Appendix B: Social Media Reading and Resource List
• Notes
• Index