eBook - PDF

Winning in the Global Market

Name: Winning in the Global Market
ISBN: 9780313398339

A Practical Guide to International Business Success

Bruce D. Keillor,

208 pages
English
PDF
Available on iOS & Android

eBook - PDF

Winning in the Global Market

A Practical Guide to International Business Success

Bruce D. Keillor,

About this book

Achieving success in the global marketplace is now a little easier thanks to this practical and comprehensive guide. International opportunities are not limited to the Fortune 500. Winning in the Global Market: A Practical Guide to International Business Success is a resource that will enable firms of all experience levels to explore the possibilities international markets hold and, if they are already engaged, to improve current international operations. Practical and easily understood, the guide synthesizes well-established approaches to global business best practices and shares the most cutting-edge ways of dealing with today's dynamic international business environment. Readers are shown how to conduct an international SWOT analysis that can spell the difference between failure and success and are taken sequentially through issues that must be addressed to compete in the international arena. Regardless of a firm's current status, the book will prove invaluable in answering four critical questions: which market, or markets, to enter (or continue in); when to do so; what the scale or scope of entry should be; and when it is appropriate to make changes.

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Yes, you can access Winning in the Global Market by Bruce D. Keillor in PDF and/or ePUB format, as well as other popular books in Business & International Business. We have over one million books available in our catalogue for you to explore.