Understanding the Global Market
Navigating the International Business Environment
- 192 pages
- English
- PDF
- Available on iOS & Android
About this book
This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market. The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets. A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates.
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Information
Table of contents
- Cover
- Title
- Copyright
- Contents
- Preface
- Chapter One: The International Business Environment: An Overview and New Perspectives (Complexities and Choices)
- Chapter Two: Dealing with the Social and Cultural Aspects of a New Market
- Chapter Three: Managing the Physical Environment: Market Selection and Market Entry
- Chapter Four: The Economic Environment: A Business Perspective
- Chapter Five: The Political and Legal Environment: Dealing with New Markets and New Rules
- Chapter Six: The Global Competitive Environment: Playing to Win
- Afterword: The Firm's Impact on the Environment and Future Trends
- Appendix: A Framework for Assessing the International Business Environment
- Bibliography
- Index