
The Basic Business Library
Core Resources and Services
- 240 pages
- English
- PDF
- Available on iOS & Android
The Basic Business Library
Core Resources and Services
About this book
Everything you need to know in order to start, maintain, and provide service for a business collection, and to research virtually any business topic. Now in its fifth edition, The Basic Business Library is a modern sourcebook of core resources for the business library and the business information consumers and researchers it serves. This up-to-date guide also discusses strategies for acquiring and building the business collection in a Web 2.0/3.0 world and recommended approaches to providing reference service for business research. This text includes numerous real-world examples that cover market research, investment, economics, management and marketing. This is a single-volume guide to doing business research and managing business resources and services in a multitude of library environments. Readers will gain an understanding of the nature and breadth of providers of business information; learn the types and formats of information available; become familiar with key resources and providers in major categories such as marketing, financial information, and investment; and understand how to collect, use, and provide access to business information resources.
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Information
Table of contents
- Cover
- Contents
- Preface
- 1: Introduction: Core Resources for the Accidental Business Librarian
- 2: Accessing the Business Literature
- 3: Core Collection of Business Periodicals
- 4: Government Information Sources
- 5: Investment Sources
- 6: Marketing Research
- 7: Start-Ups
- 8: Deep Business Research: Resources for In-Depth Academic Research in Business
- 9: Collection Development for Business
- 10: Business Reference: Advice and Strategy for Serving Today’s Business Users
- 11: 2010 and Beyond
- Index
- About the Editors and Contributors