
- 284 pages
- English
- PDF
- Available on iOS & Android
About this book
This title helps small and medium-sized enterprises discover the advantages and disadvantages of international business and plan their entry or expansion strategies. In an age where globalizing a business has gone from an innovation to an imperative, how can entrepreneurs make sure their small- and medium-sized enterprises (SMEs) are set up for maximum worldwide reach from the very beginning? Going Global: An Informational Sourcebook for Small and Medium-Sized Businesses is an extraordinary resource that points the way to a wealth of available print and web resources for helping SME owners research their international sales potential. Going Global offers separate chapters on such critical topics as how to do a business plan, how to analyze the competition and the market, how to find foreign customers, how to set up an international business, how to manage a global business, and how to use the Internet to its fullest. No matter what stage of entering international trade a company is in, its owners, managers, and stakeholders will be able to quickly and easily find the information and expertise they need to compete in a world-based economy.
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Information
Table of contents
- Cover
- Title
- Copyright
- Contents
- Illustrations
- Acknowledgments
- Introduction
- Chapter 1: Why Get into International Trade
- Chapter 2: Research, Statistics, and Information Gathering
- Chapter 3: Market Analysis/Competitive Strategy
- Chapter 4: Approaches to Exporting and Importing
- Chapter 5: Basics of Setting Up an International Business
- Chapter 6: Entering the World of International Selling or Franchising
- Chapter 7: Sustaining and Managing International Trade Ventures
- Chapter 8: The Internet and Selling Globally
- Appendix
- Glossary
- Index