eBook - PDF

Selling the President, 1920

Name: Selling the President, 1920
ISBN: 9780313075261

Albert D. Lasker, Advertising, and the Election of Warren G. Harding

John A. Morello,

128 pages
English
PDF
Available on iOS & Android

eBook - PDF

Selling the President, 1920

Albert D. Lasker, Advertising, and the Election of Warren G. Harding

John A. Morello,

About this book

Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920. This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.

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Yes, you can access Selling the President, 1920 by John A. Morello in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & American Government. We have over one million books available in our catalogue for you to explore.