Crash Course in Marketing for Libraries
eBook - PDF

Crash Course in Marketing for Libraries

  1. 216 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Crash Course in Marketing for Libraries

About this book

Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies. Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Crash Course in Marketing for Libraries by Susan W. Alman,Sara Gillespie Swanson in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Library & Information Science. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half Title
  3. Title
  4. Copyright
  5. Contents
  6. Introduction
  7. Chapter 1—The Planning Process for Your Marketing Plan
  8. Chapter 2—Develop a Marketing Plan
  9. Chapter 3—Communicate to the Community: Using the Media, Newsletters, and Annual Reports to Market the Library
  10. Chapter 4—Communication and Outreach with Social Media
  11. Chapter 5—Fund-Raising
  12. Appendix A: Glossary
  13. Appendix B: Boilerplate Example
  14. Appendix C: Nominal Group Technique
  15. Appendix D: John Cotton Dana Library Public Relations Awards
  16. Appendix E: Sample Marketing Plan
  17. Appendix F: Sample Promotional Materials
  18. Appendix G: Sample Annual Appeal
  19. Appendix H: Sample Annual Reports
  20. Appendix I: Sample Newsletters
  21. Appendix J: Sample Friends of the Library Newsletters
  22. Appendix K: Sample Press Release
  23. Index