Nike
eBook - PDF

Nike

Tracy Carbasho

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  1. 152 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Nike

Tracy Carbasho

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About This Book

This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades. Nike's immortal "Just Do It" slogan is displayed at the Smithsonian Institution in Washington, DC. The company's pioneering use of athlete endorsements as the foundation of its marketing and its dedication to incorporating advanced technology and materials in its products has forever changed the world of sports. Amazingly, what is now Nike sprang from the humblest beginnings—two runners with a passion for improving the sport willing to sell shoes out of their cars at track meets. This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon.

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Information

Publisher
Greenwood
Year
2010
ISBN
9781598843439
Edition
1
Topic
Betriebswirtschaft
Subtopic
Wirtschaftsgeschichte

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