Gambling and Sports in a Global Age
eBook - ePub

Gambling and Sports in a Global Age

  1. 260 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Gambling and Sports in a Global Age

About this book

This volume contains an Open Access chapter.

Recent decades have seen an unprecedented expansion and diversification of sports gambling markets. Enabled by widespread access to the internet, advances in smartphone technology and the liberalisation of gambling advertising, gambling companies have strategically invested in the alignment of this practise with culturally embedded sporting activities, leading some to characterise these developments as the 'gamblification' of sports. Bringing together leading scholars from across the world, Gambling and Sports in a Global Age provides a landmark sociological collection on sports gambling from global perspectives.

Anchored in a historical sociological context, chapters trace the global transformation of sports gambling amid wider processes of techno-capitalist expansion and the commercialisation of sport before exploring the differential factors that shape the relationship between sport and gambling in unique societal contexts. Contributors examine emerging issues in sports gambling, including the ethics of gambling sponsorship in sport, athlete rights, the risk of harms to youth and the future of sports fandom.

Gambling and Sports in a Global Age demonstrates the importance of sociology in understanding sports gambling in a global age, establishing a much-needed scholarly platform with which to generate theoretically informed interventions in research and policymaking. Through an integrated global approach, the contributors shed critical light on centrally relevant sociological themes, providing convenient access to a diverse array of contextual insights and generating new questions for an emerging generation of sociologists.

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Yes, you can access Gambling and Sports in a Global Age by Darragh McGee, Christopher Bunn, Darragh McGee,Christopher Bunn in PDF and/or ePUB format, as well as other popular books in Social Sciences & Social Theory. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Series Editor
  3. Title
  4. Copyright
  5. Contents
  6. About the Contributors
  7. List of Contributors
  8. Introduction: Towards a Sociology of Sports Gambling
  9. Chapter 1 Historicising Sports Gambling
  10. Chapter 2 Brand Engagement in a Digital Age: Marketing Gambling to Newcastle United Fans
  11. Chapter 3 Data Ownership, Athlete Rights and the Global Sports Gambling Industry
  12. Chapter 4 The Production of Horse Racing in the Nordics
  13. Chapter 5 Integrity Matters: Denormalising Gambling in Belgian and Dutch Sports Clubs
  14. Chapter 6 Football Betting Among University Students in Ghana
  15. Chapter 7 Conceptualising the Normalisation of Folk Religion in the Sports Betting Practices of Young Nigerians
  16. Chapter 8 Where You Stand: Trust and Fixing in the Asian Sports Gambling Market
  17. Chapter 9 Young Women Sports Bettors in the United Kingdom: An Overlooked Demographic?
  18. Chapter 10 The Impact of Marketing on the Normalisation of Gambling and Sport for Children and Young People
  19. Afterword: Sociological Reflections on Gambling, Sport and Power
  20. Index