eBook - ePub

Creativity for Innovation Management

Name: Creativity for Innovation Management
ISBN: 9781000909029

Tools and Techniques for Creative Thinking in Practice

Ina Goller,

John Bessant,

272 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Creativity for Innovation Management

Tools and Techniques for Creative Thinking in Practice

Ina Goller,

John Bessant,

About this book

Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book combines theory with practice, drawing on the latest research in psychology, organisational behaviour, innovation and entrepreneurship.

The text provides a range of opportunities to explore innovative and creative processes and develop them via activities linked to relevant tools and techniques, as well as real-life case studies. By working through key competence areas at personal and then team levels, the book demonstrates to students how to build entrepreneurial practices, strong, innovative teams, and organisations that encourage and facilitate innovative thinking.

This second edition has been updated throughout, including a new chapter exploring the impact of emerging technologies on creativity, further material on human-centred design, crowdsourcing and collaboration platforms, and cross-cultural differences in innovation management. This textbook is ideal for postgraduate students of Innovation and Creativity and Entrepreneurship, as well as professionals who want to excel by developing and applying their own creativity at work.

Online resources complement the book, with access to key tools, techniques, and activities, as well as supporting video and audio material and cases, to support learning and teaching.

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Yes, you can access Creativity for Innovation Management by Ina Goller,John Bessant in PDF and/or ePUB format, as well as other popular books in Business & Entrepreneurship. We have over one million books available in our catalogue for you to explore.