Serving Equality

Feminism, Media, and Women's Sports

Cheryl Cooky, Dunja Antunovic, Andrew C. Billings, Marie Hardin, Lawrence A. Wenner, Andrew C. Billings, Marie Hardin, Lawrence A. Wenner

• Publisher: Peter Lang Inc., International Academic Publishers
• Year: 2022
• Print ISBN:
  9781433163845
  9781433163838
• Edition: 1
• eBook ISBN:
  9781433163852
• Topic: Social Sciences
• Subtopic: Media Studies
• Index: Social Sciences

Serving Equality: Feminism, Media, and Women's Sports offers a much-needed methodological innovation to sports media research by expanding the focus beyond traditional sports media outlets to examine the diversity of media outlets writing about sports. In doing so, Serving Equality draws analytical attention to the ways in which feminism and feminist principles such as equality, progress, empowerment, and intersectionality shape media narratives of women's sports. With a focus on networked sports media spaces, including news coverage, promotional cultures, and sports films, chapters examine narratives of Title IX, the Olympics, the treatment of women sports journalists, the activism of women athletes, the routine coverage of the sports world, as well as the COVID-19 global pandemic. Serving Equality illustrates how feminism informs not only the media narratives of women's sports, but how women's sports contribute to and mobilize feminism in networked media spaces. Serving Equality ultimately encourages students, instructors, researchers, athletes, sport media content producers, and those in the sports industry to consider the ways we can tell stories differently about sportswomen and women's sports.

Table of contents

• Cover
• Contents
• Preface
• Acknowledgments
• List of Abbreviations
• Introduction
• 1 “Despite Title IX … ” and “No one is watching”: Articulations of feminism in sports media and sports media research
• 2 “Ceiling-breaker” and “Sexist backlash”: Articulations of feminism in narratives of women in sports broadcasting
• 3 “The Year of the Woman” and “The Olympics are chock full of sexist bullshit … ”: Articulations of feminism in narratives of the Olympics
• 4 “This isn’t just about us”: Articulations of feminism in media narratives of athlete activism
• 5 “Take a Stand” and “Kick Inequality”: Articulations of feminism in promotional cultures of women’s sports
• 6 “Feminist blockbuster” and “Feminist revisionism”: Articulations of feminism in narratives of women’s sports films
• 7 “A disaster for women’s sport” and “A master class in resilience”: Articulations of feminism in narratives of COVID-19’s impact on women’s sport
• Conclusion
• Index
• Series Page