
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
Too many business owners and entrepreneurs are stuck in a false narrative. They think suffering and grinding for a windfall is the path to success. Howard Mann is here to call bullshit on all of it. In this book, Howard blows away the fog and shows how the practice of "Fewer. Better." enables business owners to have the wealth and quality of life they long for.
Gleaned from his popular newsletter and podcast, these concise, honest and practical lessons are a boon to business owners everywhere. Howard argues that improving businesses does not come from the relentless pursuit of "more." Instead, he counsels leaders to focus on doing far fewer things and doing them better than anyone else.
You will learn how to stop boiling like a frog, create a profit machine, say f*ck you to your pride, perform the all-important Reverse Michelangelo and many more transformative lessons.
Howard's first book, Your Business Brickyard, showed readers how to make business more fun to run. This new book is full of new lessons with the same core mission. Get ready to have fun running your business again.
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Information
Table of contents
- Contents
- Introduction
- No More “More”
- Fewer. Better.
- Fuck Your Pride
- SECTION ONE: BUSINESS IS A CRAFT
- What’s Your Craft?
- Gag Me with Your BHAG
- A Business Filled with Craftspeople
- The Reverse Michelangelo
- Nobody Cares about Your “Why”
- Where’s My Stuff?
- SECTION TWO: CHANGE YOUR PACE
- Go Slow to Go Fast
- Your 36-Month Year
- The Bumpy Plateau
- SECTION THREE: PROFIT
- Profit Is Your Freedom Metric
- Profit Matters
- Profit Leaps
- Spend Less
- SECTION FOUR: SALES & MARKETING
- Panhandler Marketing Lesson
- Your Winning Sales Conversation
- Reliably Attracting New Business
- The High Value of Faster Answers
- The Secret to Great Marketing
- Look Better Naked
- Hit the Blue Up!
- Burger, Fries and Shakes
- Reaching the Top 3% of Your Industry
- SECTION FIVE: RISK AND RESILIENCE
- Don’t Boil Like a Frog
- Doing Harm to Your Business on Purpose
- Growth and Comfort Cannot Coexist
- Business Survival and Revival
- Keep Pulling the String
- Before We Say Goodbye
- The Broken Places
- I Am the Luckiest Guy in the World
- About the Author