E-Commerce Growth Strategy
eBook - ePub

E-Commerce Growth Strategy

A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers

Kunle Campbell

  1. 336 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

E-Commerce Growth Strategy

A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers

Kunle Campbell

Book details
Table of contents
Citations

About This Book

Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth. E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success.Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.

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Information

Publisher
Kogan Page
Year
2023
ISBN
9781398607996
Edition
1
Topic
Business
Subtopic
Digital Marketing
Index
Business

Table of contents

  1. About the author
  2. Introduction
  3. 1 How to think about and approach e-commerce growth
  4. 2 Collaborative cross-functional growth
  5. 3 Brand core: the foundation for growth
  6. 4 Consumer behaviour
  7. 5 Customer data
  8. 6 Customer acquisition
  9. 7 Retention for long-term growth
  10. 8 Audience and community building: why high-growth e-commerce brands are publishers
  11. 9 Lifecycle marketing and personalized experiences
  12. 10 Search engine marketing
  13. 11 Paid social advertising
  14. 12 Channel marketing
  15. 13 Product development cycles for growth
  16. 14 How to cultivate a culture of experimentation
  17. 15 Alternative but effective routes to e-commerce growth
  18. 16 Finance: what you should know and an overview for growth
  19. 17 Tracking success: team makeup and key metrics
  20. 18 Develop your growth roadmap
  21. Index