Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.
E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success.
Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.
eBook - ePub
E-Commerce Growth Strategy
A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers
- 336 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
E-Commerce Growth Strategy
A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers
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Table of contents
- About the author
- Introduction
- 1 How to think about and approach e-commerce growth
- 2 Collaborative cross-functional growth
- 3 Brand core: the foundation for growth
- 4 Consumer behaviour
- 5 Customer data
- 6 Customer acquisition
- 7 Retention for long-term growth
- 8 Audience and community building: why high-growth e-commerce brands are publishers
- 9 Lifecycle marketing and personalized experiences
- 10 Search engine marketing
- 11 Paid social advertising
- 12 Channel marketing
- 13 Product development cycles for growth
- 14 How to cultivate a culture of experimentation
- 15 Alternative but effective routes to e-commerce growth
- 16 Finance: what you should know and an overview for growth
- 17 Tracking success: team makeup and key metrics
- 18 Develop your growth roadmap
- Index
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Yes, you can access E-Commerce Growth Strategy by Kunle Campbell in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over 1.5 million books available in our catalogue for you to explore.