eBook - ePub

Understanding Strategic Analysis

Name: Understanding Strategic Analysis
ISBN: 9781000934175

A Simple Guide to Choosing, Developing and Implementing Business Strategy

Tom Elsworth,

140 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Understanding Strategic Analysis

A Simple Guide to Choosing, Developing and Implementing Business Strategy

Tom Elsworth,

About this book

Understanding Strategic Analysis is a concise and practical guide for organisational strategic analysis, strategy development, decision-making, and implementation.

The book takes the reader step by step through the background of strategic management and the process of developing a new strategy. It considers how to assess the strategic capabilities and context of the organisation, how to identify and choose between the various strategic options, and how to successfully implement the change in strategy. Mini-case studies and reflective questions provide stimuli for class discussion, whilst chapter objectives and summaries structure and reinforce learning. The final chapter sets out a complete worked example to illustrate the process as a whole.

Refreshing and concise, this text provides valuable and practical reading for postgraduate, MBA and executive education students of strategic management, as well as practising managers in organisations of all sizes. Online resources include a short Instructor's Manual, chapter-by-chapter PowerPoint slides, and a test bank of exam questions.

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Yes, you can access Understanding Strategic Analysis by Tom Elsworth in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.