eBook - ePub
Política pública social ou marketing político?
a influência da marca Bolsa Família nas eleições presidenciais
- 224 pages
- Portuguese
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Política pública social ou marketing político?
a influência da marca Bolsa Família nas eleições presidenciais
About this book
A autora reconhece a importância do Programa Bolsa Família dentro do campo social, mas analisa a sua influência na ótica do Marketing e lança luz à tese de que o PBF é uma ferramenta de Marketing Político Estratégico que tem como resultado os votos.
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Table of contents
- Capa
- Folha de Rosto
- Créditos
- INTRODUÇÃO
- CAP. 1 – O PROGRAMA BOLSA FAMÍLIA NO CENÁRIO POLÍTICO BRASILEIRO
- CAP. 2 – A INFLUÊNCIA DO PROGRAMA BOLSA FAMÍLIA NO COMPORTAMENTO ELEITORAL
- CAP. 3 – MARKETING PÚBLICO E O PROGRAMA BOLSA FAMÍLIA DENTRO DO CONTEXTO DO MARKETING POLÍTICO
- CAP. 4 – METODOLOGIA E ESTRATÉGIA DE ANÁLISE
- CAP. 5 – RESULTADO DA PESQUISA
- CAP. 6 – OS PRESIDENCIÁVEIS E O USO DA BOLSA FAMÍLIA COMO OBJETO INFLUENCIADOR
- CONSIDERAÇÕES FINAIS
- REFERÊNCIAS
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Yes, you can access Política pública social ou marketing político? by Eliana Rangel in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Political Campaigns & Elections. We have over 1.5 million books available in our catalogue for you to explore.