Tourism Planning and Destination Marketing
eBook - ePub

Tourism Planning and Destination Marketing

  1. 404 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Tourism Planning and Destination Marketing

About this book

This peer-reviewed publication adds value to the previous edition. Like its predecessor, it provides a strong pedagogical base for advanced post graduate students, researchers and aspiring practitioners in tourism. It presents informative, interesting and timely chapters from leading academics - hailing from diverse backgrounds around the globe.

This book features case studies from real-life businesses as well as a thorough review of the relevant academic literature focused on this field of study. It describes different tourism marketing strategies related to cultural tourism, events tourism, food tourism, religious tourism, as well as spa and wellness tourism, among other segments. At the same time, it comprises discursive contributions that elaborate about critical matters that can impact the travel and tourism industries, including: consumer behaviour, the planning, organisation and implementation of responsible tourism practices in different contexts; crisis management; the marketing environment issues that can affect the long term sustainability of destinations, like supply, demand and seasonality factors; as well as the utilisation of smart tourism technologies and digital marketing channels, among other topics.

Each chapter also contains a succinct summary that outlines its content in a condensed form, so as the readers could review and retain key information. Experiential exercises and case studies are provided to illustrate real situations that are meant to help aspiring managers in their future employment. Course conveners may use these cases as the basis of class discussions. In addition, web resources provide further information sources.

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Yes, you can access Tourism Planning and Destination Marketing by Mark Anthony Camilleri in PDF and/or ePUB format, as well as other popular books in Personal Development & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. About the Editor
  6. About the Contributors
  7. Preface
  8. Acknowledgments
  9. Chapter 1 A Review of Empirical Research on Plog’s Psychographics in Tourism
  10. Chapter 2 The Social Impacts of Tourist Seasonality: Theoretical Reflections and a Case Study
  11. Chapter 3 Short- and Medium-Term Effects Generated by the Milan Expo Event: A Microeconomic Approach
  12. Chapter 4 Coopetition Networks in Tourism Destinations: A Literature Review
  13. Chapter 5 The Sustainability of Food Tourism for Small Enterprises: Conditions, Challenges, and Opportunities
  14. Chapter 6 Sustainable Tourism Development: Insights From South Africa and the Continent
  15. Chapter 7 The Impact of COVID-19 on a Luxury Hotel: A Case From Puglia, Italy
  16. Chapter 8 Innovative Marketing Through Creative Digitalization: Rethinking Customer Service in the Japanese Well-being Industry
  17. Chapter 9 The Artification of Hospitality: Art Hotels as the New Frontier of Sustainable Cultural Tourism
  18. Chapter 10 Risks and Benefits of Social Media Events Strategy
  19. Chapter 11 The Transition From a Common Location to a Tourist Destination: Attributes and Features That Attract Visitors
  20. Chapter 12 Religious Tourism: An Insight Into the Government’s Efforts to Promote “Incredible India”
  21. Chapter 13 The Destination Marketing Triangle: A Theoretical Framework for Practitioners
  22. Chapter 14 Smart Destination Marketing in the Digital Age
  23. Index