eBook - ePub

Busting Silos

Name: Busting Silos
Author: Hillary Carpio,Travis Henry

How Snowflake Unites Sales and Marketing to Win its Best Customers

Hillary Carpio,

Travis Henry,

256 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Busting Silos

How Snowflake Unites Sales and Marketing to Win its Best Customers

Hillary Carpio,

Travis Henry,

About this book

Unify your teams and goto market like the best in the business Hillary Carpio and Travis Henry of Snowflake helped scale the go to market program behind one ofthe fastest growing software companiesin history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates—what they call "one-team GTM." In Busting Silos: How Snowflake Unites Sales and Marketing to Win its Best Customers, Carpio and Henry map out how you can do the same at scale. Learn to:

Turn your funnel upside down and stop wasting resources
Design a one-team ABM program, align people with strategy, and win buy-in
Deliver the right message at the right time to the right account
Scale your pilot to sell (and upsell) to enterprise heights

Whether you are building a new ABM function or scaling an existing one, your ABM and sales development reps are likely siloed. To go to market at size, speed, and scale like Snowflake, that needs to change. Busting Silos is your roadmap to making it happen.

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Yes, you can access Busting Silos by Hillary Carpio,Travis Henry in PDF and/or ePUB format, as well as other popular books in Business & Sales. We have over one million books available in our catalogue for you to explore.