
Tourism and the Experience Economy in the Digital Era
Behaviours and Platforms
- 264 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Tourism and the Experience Economy in the Digital Era
Behaviours and Platforms
About this book
This book brings together diverse theoretical perspectives and practical examples of the experience economy in developing and developed economies in tourism-related industries. It provides insights on 'new' experience development attributed to new technology and changes in consumer behaviour.
It explores how digitalisation and new digital tools, smart solutions, smart applications, and social media platforms to frame and create unique and memorable experiences. It also focuses on the role of technology in changing consumer behaviour and motivations. Chapters are contributed by global academicians and industry practitioners with the goal to link theories to practical case studies and thought points throughout the chapters to trigger curiosity and critical thinking.
This book provides insights on the development and trends in the tourism industry in the 'new' technology-driven experience economy. It will appeal to students, researchers and practitioners in the fields of tourism, the creative industries, business studies, cultural studies and leisure studies.
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Information
Table of contents
- Cover Page
- Half-Title Page
- Title Page
- Copyright Page
- Contents
- Lists of Figures
- Lists of Tables
- List of Contributors
- Acknowledgements
- Introduction: Encapsulating Experiences in the Experience Economy
- Part I Understanding ‘New’ Tourist Behaviour
- Part II Marketing Experiences in the Contemporary Experience Economy
- Part III Technological Tools and Social Media in Conceptualising Experience Economy
- Index