Criação Publicitária
eBook - PDF

Criação Publicitária

Juliana Petermann

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  1. 110 pages
  2. Portuguese
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Criação Publicitária

Juliana Petermann

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About This Book

O conteúdo aqui apresentado resulta de mais de 16 anos de atuação da autora em sala de aula, ministrando a disciplina de Criação Publicitária na UFSM.Este livro apresenta a Criação Publicitária como umas das áreas mais relevantes no campo da publicidade e da propaganda. São apresentados aspectos históricos da área, o conceito de criatividade, funções e papéis profissionais, possibilidades contemporâneas de atuação, técnicas e métodos de criação. Juliana Petermann também discute, nesta publicação, questões éticas, dilemas relacionados aos recentes avanços tecnológicos na área, e os desafios característicos ao ensino da publicidade. O conteúdo aqui apresentado resulta de mais de 16 anos de atuação da autora em sala de aula, ministrando a disciplina de Criação Publicitária na UFSM.

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Information

Publisher
Editora UFSM
Year
2023
ISBN
9786557160886
Edition
1
Topic
Diseño
Subtopic
Diseño gráfico

Table of contents