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La transferencia de conocimiento en la expansión de las cadenas hoteleras
Desiderio Juan García Almeida
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eBook - PDF
La transferencia de conocimiento en la expansión de las cadenas hoteleras
Desiderio Juan García Almeida
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About This Book
El Comité Técnico-Científico de la quinta convocatoria de la Tribuna FITUR- Jorge Vila Fradera, reunido el día 29 de enero en FITUR 2004, seleccionó como mejor trabajo inédito de investigación en el sector turístico en España e Iberoamérica la obra de la presente edición.La realización del presente trabajo pretende contribuir al desarrollo del conocimiento académico sobre los procesos de crecimiento y globalización de las empresas turísticas así como aportar perspectivas y guías para comprender y afrontar la expansión de las cadenas hoteleras españolas.
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