Pensare come Amazon
eBook - ePub

Pensare come Amazon

50 idee e mezzo per diventare leader digitali

John Rossman

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  1. 304 pages
  2. Italian
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Pensare come Amazon

50 idee e mezzo per diventare leader digitali

John Rossman

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Table of contents
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About This Book

Cosa farebbe Jeff in questa situazione?" Daquando ha lasciato Amazon per diventareconsulente di startup e grandi aziende, John Rossman si è sentito fare spesso questa domanda da manager alla ricerca del"segreto" per ripetere lo strabiliante successo di Amazon. In questa guida dettagliata Rossman insegna ai business leader di oggi a pensarecome Amazon, definire strategie come Bezos e stracciare la concorrenza come nessun altro.Pensare come Amazon rivela come il colossodi Seattle centra sempre i risultati e comepensa al suo business: la mentalità caratteristica e i meccanismi interni che garantiscono l'eccellenza operativa, l'approccio "dal basso" ai nuovi mercati digitali e le idee originali sull'innovazione.Rossman offre anche un prezioso punto divista sulle ultime tecnologie come l'e-commerce marketing, sulla cultura delle Rete e sulla disruption legata all'Internet delle Cose. Un punto di vista privilegiato che solo un insider può avere.Se volete competere e vincere nell'era digitale, dovete Pensare come Amazon.

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Information

Publisher
Hoepli
Year
2020
ISBN
9788820395964
Topic
Business
Subtopic
Financial Risk Management
Index
Business

Table of contents