eBook - PDF

Communication in the Presidential Primaries

Name: Communication in the Presidential Primaries
ISBN: 9780313003233

Candidates and the Media, 1912-2000

Kathleen E. Kendall,

272 pages
English
PDF
Available on iOS & Android

eBook - PDF

Communication in the Presidential Primaries

Candidates and the Media, 1912-2000

Kathleen E. Kendall,

About this book

In a comparison of communication in the U.S. presidential primaries of the twentieth century, Kendall examines the role of the candidates and the media during the period of primary elections. Drawing upon information from a broad array of sources, Kendall uncovers communication patterns that transcend time regarding political image, horse race coverage, and negative campaigning. She takes a strong communication perspective, arguing that the verbal context of the presidential primaries is an important factor overlooked in traditional studies. Topics covered include the effect of party rules on communication, the role of speeches and debates, the role of political advertising, and the media's construction of the primaries in the pre- television era and the age of television. Kendall examines the 1996 primaries in light of patterns discovered in earlier years, and she makes predictions and recommendations regarding the 2000 primaries. With its century-wide scope and the variety of research methods used, the book will be of considerable value to researchers, scholars, journalists and students involved with political communication and American presidential elections.

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Yes, you can access Communication in the Presidential Primaries by Kathleen E. Kendall in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Politics. We have over one million books available in our catalogue for you to explore.