eBook - PDF

Retailing Triumphs and Blunders

Name: Retailing Triumphs and Blunders
ISBN: 9780313035746

Victims of Competition in the New Age of Marketing Management

Alan J. Greco,

Ronald D. Michman,

280 pages
English
PDF
Available on iOS & Android

eBook - PDF

Retailing Triumphs and Blunders

Victims of Competition in the New Age of Marketing Management

Alan J. Greco,

Ronald D. Michman,

About this book

In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.

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Yes, you can access Retailing Triumphs and Blunders by Alan J. Greco,Ronald D. Michman in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.