Marketing Management Essentials You Always Wanted To Know
A Practical Guide to Strategic Planning, Marketing Budgets, Digital Marketing & Customer Relations
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Marketing Management Essentials You Always Wanted To Know
A Practical Guide to Strategic Planning, Marketing Budgets, Digital Marketing & Customer Relations
About this book
A Practical Guide to Strategic Planning, Marketing Budgets, Digital Marketing, and Customer Relationships. A modern marketer's playbook to create value for your organization and its customers
In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge - from budgeting techniques to marketing strategic planning to an introduction to career specialization areas - that will help ensure you are equipped for success as a marketing professional.
In this book you will:
- Learn how to build a marketing plan,
- Get an understanding of the various marketing specialization areas,
- Pick up approaches and resources to demonstrate marketing return on investment,
- Grasp how to self-evaluate your skills and competencies
The book also touches upon topics like market types, philosophies, strategic planning and marketing, various types of audits (internal, external and strategic), value chain analysis, outsourcing, marketing research (planning, approaches, research devices, ethics), relationships with customers (relationship marketing, types of customers, customer retention, digital marketing, and many more. These are coupled with summaries and quizzes at the end of every chapter, making the book a well-rounded guide for the readers.
The third edition of the book also contains three new chapters, each chapter bringing concepts like essential marketing skills you might need now and in the future, forming a marketing budget to judiciously allocate the expenses, and marketing return on investment (mROI). These chapters will surely help the readers bolster their understanding of marketing management by constructing a more robust, well-rounded foundation.
By the end of th
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Introduction to Marketing Management
- Strategic Planning and Marketing
- Marketing Budgets
- Marketing Return-on-Investment
- Research in Marketing
- Relationships with Customers and Marketing Management
- Digital Marketing
- Essential Marketing Skills