Marketing, 5th Student Edition
eBook - PDF

Marketing, 5th Student Edition

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Marketing, 5th Student Edition

About this book

In Burrow's MARKETING, 5E you will learn how current marketing technologies and practices relate to their personal goals and future careers. You will be able to recognize effective marketing applications to create strategic plans for a large variety of business endeavors. This update maintains the hallmark integrated marketing approach seen in previous editions as you learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. MindTap for Marketing, 5th edition includes additional timely features such as examples of advertisements, stats and facts, digital marketing strategies, internet research activities, and case studies that will be updated in between editions to keep you up to date with this innovative industry.

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Yes, you can access Marketing, 5th Student Edition by James Burrow in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Contents
  3. Preface
  4. Events
  5. Reviewers
  6. About the Authors
  7. Chapter 1: Marketing Today and Tomorrow
  8. Chapter 2: Socially Responsible Marketing
  9. Chapter 3: The Economic Basis for Marketing
  10. Chapter 4: Marketing Basics
  11. Chapter 5: Marketing Begins with Consumers
  12. Chapter 6: Marketing Information and Research
  13. Chapter 7: Competition Is Everywhere
  14. Chapter 8: Social Media and E-Commerce
  15. Chapter 9: Develop a Marketing Strategy and Marketing Plan
  16. Chapter 10: Develop Successful Products
  17. Chapter 11: Services Need Marketing
  18. Chapter 12: Business-to-Business Marketing
  19. Chapter 13: Distribution
  20. Chapter 14: Determine the Best Price
  21. Chapter 15: Promotion
  22. Chapter 16: Advertising
  23. Chapter 17: Selling
  24. Chapter 18: Marketing in a Global Economy
  25. Chapter 19: Manage Risk
  26. Chapter 20: Marketing and Finance
  27. Chapter 21: Entrepreneurship and Marketing
  28. Chapter 22: Take Control with Management
  29. Chapter 23: Plan Your Future in Marketing
  30. Glossary
  31. Index