In Burrow's MARKETING, 5E you will learn how current marketing technologies and practices relate to their personal goals and future careers. You will be able to recognize effective marketing applications to create strategic plans for a large variety of business endeavors. This update maintains the hallmark integrated marketing approach seen in previous editions as you learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. MindTap for Marketing, 5th edition includes additional timely features such as examples of advertisements, stats and facts, digital marketing strategies, internet research activities, and case studies that will be updated in between editions to keep you up to date with this innovative industry.
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Marketing, 5th Student Edition
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Table of contents
- Cover
- Contents
- Preface
- Events
- Reviewers
- About the Authors
- Chapter 1: Marketing Today and Tomorrow
- Chapter 2: Socially Responsible Marketing
- Chapter 3: The Economic Basis for Marketing
- Chapter 4: Marketing Basics
- Chapter 5: Marketing Begins with Consumers
- Chapter 6: Marketing Information and Research
- Chapter 7: Competition Is Everywhere
- Chapter 8: Social Media and E-Commerce
- Chapter 9: Develop a Marketing Strategy and Marketing Plan
- Chapter 10: Develop Successful Products
- Chapter 11: Services Need Marketing
- Chapter 12: Business-to-Business Marketing
- Chapter 13: Distribution
- Chapter 14: Determine the Best Price
- Chapter 15: Promotion
- Chapter 16: Advertising
- Chapter 17: Selling
- Chapter 18: Marketing in a Global Economy
- Chapter 19: Manage Risk
- Chapter 20: Marketing and Finance
- Chapter 21: Entrepreneurship and Marketing
- Chapter 22: Take Control with Management
- Chapter 23: Plan Your Future in Marketing
- Glossary
- Index
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Yes, you can access Marketing, 5th Student Edition by James Burrow in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over 1.5 million books available in our catalogue for you to explore.