MKTG
eBook - PDF

MKTG

,
  1. 469 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

MKTG

,

About this book

MKTG from 4LTR Press connects students to the principles of marketing—bringing them to life through timely examples showing how they're applied at the world's top companies every day.

Table of contents

  1. Cover
  2. Brief Contents
  3. Contents
  4. Part 1: The World of Marketing
  5. Part 2: Analyzing Market Opportunities
  6. Part 3: Product Decisions
  7. Part 4: Distribution Decisions
  8. Part 5: Promotion and Communication Strategies
  9. Part 6: Pricing Decisions
  10. Appendix
  11. Endnotes
  12. Index
  13. Tear-Out Cards

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Information

Publisher
Cengage Learning EMEA
Year
2020
Topic
Business
Print ISBN
9780357127803
Subtopic
Business General
eBook ISBN
9780357127889
Index
Business

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Yes, you can access MKTG by Charles Lamb, Joe Hair, Carl McDaniel,,Charles Lamb,Charles Lamb, Joe Hair, Carl McDaniel in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over 1.5 million books available in our catalogue for you to explore.