eBook - PDF

Contemporary Marketing

Name: Contemporary Marketing
ISBN: 9780357641651

Louis Boone,

David Kurtz,

Louis Boone,

English
PDF
Available on iOS & Android

eBook - PDF

Contemporary Marketing

Louis Boone,

David Kurtz,

Louis Boone,

About this book

Reimagine a practically focused and timely introduction to the foundations of marketing today with the innovative approach found in Boone/Kurtz's best-selling CONTEMPORARY MARKETING, 19E with MindTap. This edition focuses on application-based learning with streamlined content that highlights real skills that marketing professionals use on a regular basis. Rather than introducing an overly broad array of topics, this edition thoroughly explores today's most relevant and important concepts, including marketing analytics and the career readiness skills most important for your success. As a result, you learn more in less time. Memorable opening and closing examples for each section further advance learning objectives and demonstrate concepts in action to increase your comprehension and retention of key concepts. In addition, MindTap digital activities reinforce concepts and provide Excel Online practice working with marketing analytics to further prepare you for effective marketing in today's times.

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Yes, you can access Contemporary Marketing by Louis Boone, David Kurtz,Louis Boone in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.