eBook - PDF

Foundations of Marketing

Name: Foundations of Marketing
ISBN: 9780357129487

William Pride,

O. C. Ferrell,

William Pride,

English
PDF
Available on iOS & Android

eBook - PDF

Foundations of Marketing

William Pride,

O. C. Ferrell,

William Pride,

About this book

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell's FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today's fast-paced business world. MindTap, today's leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.

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Yes, you can access Foundations of Marketing by William Pride, O. C. Ferrell,William Pride in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.